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Customer Experience: Make It Your True Brand Differentiator

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Setting the right standard is the doorway to success

Imagine there are two identical coffee shops located next to each other. Both sell the same coffee for the same price. But what makes you walk into one and not the other?

This case gives birth to introspection about the most important aspect of winning a battle in a cutthroat competition. And that happens to be a 5-star service experience, plus living up to your brand's promises by meeting customer expectations!

As you know, the traditional competitive advantages for a brand, such as price, place, product, and promotion, are gradually fading in this digital age. Excellent customer experience, instead, is now taking the hot seat!

So getting your customer support right is pivotal for a thriving business, and to deliver 5-star customer service, you should support your agents with intelligent software

Setting the right standard is the doorway to success

Invest in CX – where customer satisfaction meets financial success

According to experts’ opinions, it is essential for companies to prioritize customer experience in their support centers. Investing in customer service can provide various benefits for businesses, such as:

  • Customer retention
  • Positive word-of-mouth or referrals
  • Competitive advantage
  • Increased customer lifetime value

Companies that successfully implement customer experience programs begin by focusing on how they collect and analyze customer feedback. Whether you use surveys, web forms, or Net Promoter Score (NPS) programs, it is essential you read through their comments, suggestions, and opinions to see what they expect from you. Then, take necessary actions to meet their expectations.

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Simplify support: Harness the power of helpdesk software

Remarkable service experiences can transform customers into brand advocates. If companies have an intelligent system implemented, that will help immensely, creating an efficient and effective customer support ecosystem. This is possible with AI-Powered Helpdesk Software like ThinkOwl. With this smart tool, a lot can be achieved:

  • Case management
  • Customer relationship management
  • Live chat and conversation bot
  • Customer feedback and surveys
  • Social media customer engagement
  • Multichannel support
  • Hyper automation and workflow management
  • Reporting and analytics
  • Knowledge base management
  • Collaboration and team management

Enter the world of ThinkOwl’s AI-powered features!

Simplify support: Harness the power of helpdesk software
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CX as the brand differentiator

A strong strategic brand differentiator is crucial for attracting customers from competitors. So it is important to design your service program, keeping your customers on top priority. Things to do:

  • Tailor your brand experiences to address customer requirements way better than your competitors do.
  • Be active across all touchpoints. This includes pre-purchase interactions, the actual purchase process, and post-purchase support.
  • Connect with your customers by appealing to their aspirations or emotions because consumers often make purchasing decisions based on how a brand makes them feel.
  • Build trust and credibility by being authentic and transparent. Focus on delivering on your brand's promises consistently, establishing a reputation for authenticity.
CX as the brand differentiator

The Netflix story – truly inspiring

Netflix started as a DVD rental service competing against other established giants. However, Netflix recognized the changing landscape and evolving customer preferences for digital content delivery. So, instead of sticking solely to physical DVD rentals, they strategically transformed themselves into a streaming platform, providing on-demand access to a vast library of movies and TV shows.

Netflix's transformation...

Netflix invested heavily in technology to develop a robust streaming platform, where they built a user-friendly interface, optimized their streaming algorithms, and ensured compatibility across various devices. To personalize recommendations and improve the user experience, Netflix leveraged customer data and insights. They curated personalized content suggestions by analyzing viewing patterns and preferences, enhancing customer satisfaction and engagement.

Not only this, but Netflix also adopted a subscription-based model that provided unlimited streaming for a flat monthly fee, which gave customers a cost-effective alternative to traditional cable or satellite TV subscriptions.

Netflix's success story demonstrates the importance of recognizing market shifts, adapting to changing customer preferences, investing in technology, and continually innovating to stay ahead of the competition. By staying customer-centric and anticipating industry trends, brands can position themselves for long-term survival and growth.

Through these strategic moves, Netflix survived in a highly competitive market and disrupted the entire entertainment industry.

The Netflix story – Truly inspiring

Experience is everything – Get it right

Nowadays, it’s tough for companies to meet and exceed customer expectations.  Even if you provide a positive customer experience 9 times out of 10, but can't deliver on that one occasion, that can have disastrous consequences.

PwC surveyed 15,000 consumers and found that 1 in 3 customers will leave a brand they love after just one bad experience, while 92% would completely abandon a company after two or three negative interactions.

CX plays a vital role in shaping the overall success and competitiveness of a business as they directly impact customer satisfaction, loyalty, brand reputation, and revenue growth.

Experience is everything – Get it right

Transforming experiences through human-centered CX

"Instead of focusing on the competition, focus on your customers." – this statement by Scott Cook stands perfectly valid if you aspire to be the master of the CX game. To know what it takes to deliver human-centered CX, download our latest eBook.

Topics covered in this eBook:

- Importance of delivering on customers’ promises
- Value-driven growth tactics
- Vitality to stellar customer experiences
- Responsibilities of customer success teams
- Outcomes of the human-machine alliance

Here is a goldmine for you!
Download your free eBook now!

eBook - Transforming experiences through human-centered CX