Why is VOC Critical to Every Business (How to Obtain It)

In most businesses, the quality of customer experience is a critical differentiating factor against competitors. Therefore, it is essential to eliminate any risks in the harsh competitive market and obtain great insights into your customer demography. Let’s find out how to do this.

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How to Positively Impact Your Customers? Here are a Few Tips to Help You Ace CX


A good first impression makes a lasting impression. But what does it take to impact your customers positively? An impact that lasts long and is greatly appreciated by your clients. What do impacting customers have in common with CX and your company’s performance? Let’s find out.

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Are Online Shoppers Ghosting Your Business? Here's How to Break the Jinx


Ask any entrepreneur about their biggest nightmare — customers ‘ghosting’ would probably top the list. What is ghosting? Are you bewildered when perfectly happy clients suddenly go incognito or ghost your brand? What triggers such behavior? How to prevent your customers from ghosting? Let’s find out.

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15 Customer Service Traps That Derail Growth


It’s never been more challenging to manage the balance between customers' desire for excellent service and businesses' need for more insight-driven action. Since customers control the pursestrings of businesses, companies need to build the trust that customers will get worthwhile benefits for partnering with them.

A symbiotic relationship is thus established between a brand and its customer. The brand provides solutions and value to the customer, and the customer provides revenue and growth to the brand. What sustains the relationship? Meaningful engagement along with prompt and efficient service nurtures customer relationships.

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Helpful Tips To Map Your Customer Journey Correctly

In our previous article, we discussed how to create a customer journey. From awareness, consideration, conversion, retention, and advocacy, journey maps document the user’s journey through your product/service. It is similar to a storyboard and maps out your user’s journey through different stages and emotions. Read the article here.

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Customer Journey Mapping is The Way to Your Customer’s Heart


Predicting a customer journey, also known as customer journey mapping is a fascinating process. If you are a business owner, you must have encountered surprise visitors (first-time website visitors for online businesses and new walk-ins for brick-and-mortar establishments). It’s a wonderful feeling if these visitors become your customers. Isn’t it? Can you visualize that process? Visitors, or people who have no idea who you are, become aware of you and your brand’s existence.

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How to Ensure Complete Customer Success With Customer Education

To deliver winning customer outcomes at scale, you need to improve product adoption, reduce customer churn, and drive account expansions with best-in-class predictive insights and prescriptive guidance. This blog is for you if you believe in providing value and think that customer success is more of a calling than just a job.

In this article, we explain how to provide trusted, top-rated customer success with a detailed customer education program that can help clients besides creating a fulfilling and positive experience for all customer-facing teams.

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Connect Your Instagram Business Account with ThinkOwl to Source Customer Inquiries Instantly


Another new feather on the cap! Instagram has been integrated into ThinkOwl, the AI-powered helpdesk software that facilitates multichannel digital communication.

ThinkOwl can now create cases from various Instagram entities such as Posts, Stories, Comments, and Direct Messages (DM) if your Instagram business account is connected to the software.

From a customer service point of view, this integration is very crucial. Here is why!

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Legacy Software Foments Trouble in Customer Service; Consider Replacing to Avoid Complications


Customer service is not a cakewalk. It is a difficult job and serves as the backbone of businesses. A balance between offering a great product and providing exceptional service is the sweet spot that allows a brand to grow, and earn the best return on investment (ROI).

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