Role of Data and Analytics in Improving Customer Engagement

Data is a priceless asset for businesses. It has always been around, but perhaps people realized its overwhelming significance in the last decade. Researchers, data analysts, and scientists — in fact, anybody who works with data unanimously agrees that procuring and using accurate data is not easy. But that does not deter people from using it.

In every aspect of our lives, we give and take a lot of information. We work with data when going about our duties, performing tasks, or doing any activity. We may not realize it, but a lot of information exchange occurs. Human beings work with data on a macro as well as micro-level. It is no surprise that data is referred to as the oil of the 21st century. Companies that do not use data and analytics will not be able to survive.

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A Profitable Business is a Customer Centric Business. Here’s Why!

Entrepreneurs and business owners are well aware of the tenet that customers are important for business. But how and where the customers are placed in the entire organization’s structure can tell us a lot about its future. Irrespective of past and present performance, if a company is not customer centric, it doesn’t have a future.

What is the meaning of being Customer Centric?

The term customer centric means being centered around the customer. It means keeping clients at the focal point of your venture. If you look at the structure of an atom, it has a nucleus, and electrons revolve around it. The nucleus in this case is the client and all business functions, including support, etc. are the electrons. This is the ideal structure of an organization. Creating a customer centric business pays rich dividends. 

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Power of Artificial Intelligence — Transforming Customer Service at Scale


Predicting the future is no longer considered out of the world, or automating mission-critical tasks does not appear like magic. Obviously, this is the new-age boom, Artificial Intelligence (AI), doing wonders by executing the functions and helping businesses engage with customers better.

The power of artificial intelligence is such, that service managers are now forced to implement this futuristic technology to drive sustainable and exponential growth.  This is because, at every stage of the customer journey, AI helps deliver stellar customer experiences.

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8 Tips to Make Customer Service Process Economically Efficient Without Compromising on Quality


The relentless onslaught of the Covid-19 pandemic on the global economy over the last two years has taken the wind out of the sails of many businesses. Even as lockdowns and restrictions on economic activities — to curb the spread of the virus hurt organizations, fear of new restrictions remain. No one can predict for sure that the virus will not mutate and pose a more unknown and serious threat to humans.

Every company is under immense pressure to reduce expenditure and increase savings during these unprecedented times. Providing customers service and resolving their issues is a business necessity, but it does not make the process a cakewalk, nor is it inexpensive.

"Cut costs while improving customer experience" has become the survival mantra for organizations. But how is that possible?

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How Conversation Bots Aid Conversational Commerce

Conversational Commerce isn’t a new buzzword anymore. Rather it’s a business imperative in the post-pandemic world that has transformed how people shop.

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Contact Center’s Secret Formula To Ensure Excellent Customer Experience

Creating the best experience for customers may sound like a tall order to some, but that’s not really the case. When planned and executed well, a good customer experience (CX) adds value to your brand, increases your customer base, promotes loyalty, thus increasing customer lifetime value (CLV), and with it your businesses’ turnover.

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What Are Customer Touchpoints – And Why They Matter

Serving customers and being a part of their journey is an aspiration for businesses worldwide. Companies are always alert and spend billions of dollars to serve customers. No stone is left unturned to ensure the right message for the product goes out to them at the right time and on their chosen platform. This helps brands to reach their ultimate objective of providing a rich customer experience (CX). When you have your customers’ best interests in mind at each touchpoint, then you are capable of providing great CX.

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2022 and Beyond: Join The Customer Experience Renaissance

The origin of customer experience (CX) as a differentiator can be traced to Japan during the 1950s. Before that, businesses and industries focussed on meeting production targets and restricted themselves to fulfilling the basic demands of people.

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Low-Code and No-Code: The Twins Simplifying Business Process Automation


Ideas lead to innovation, and innovation leads to growth. An idea can change how we see the world and make it a better place to live in.

The introduction of low-code and no-code platforms opened the world of business process automation to everyone who is not a professional developer.

Low-code implies using very little programming to develop business workflows. Here,  some coding is required for the sake of customizing or integration with other applications.

No-Code implies not using any traditional coding at all. The process owners here do not have to necessarily know how to code. Instead, they can automate any business workflows using pre-configured visual elements and drag-and-drop features.

Simply put, with low-code and no-code platforms, developers do not have to build an application from scratch.

Platforms that are low-code and no-code are generally marketed towards customers who are traditionally not from a software background.

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