Why is VOC Critical to Every Business (How to Obtain It)

In most businesses, the quality of customer experience is a critical differentiating factor against competitors. Therefore, it is essential to eliminate any risks in the harsh competitive market and obtain great insights into your customer demography. Let’s find out how to do this.

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How to Positively Impact Your Customers? Here are a Few Tips to Help You Ace CX


A good first impression makes a lasting impression. But what does it take to impact your customers positively? An impact that lasts long and is greatly appreciated by your clients. What do impacting customers have in common with CX and your company’s performance? Let’s find out.

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Are Online Shoppers Ghosting Your Business? Here's How to Break the Jinx


Ask any entrepreneur about their biggest nightmare — customers ‘ghosting’ would probably top the list. What is ghosting? Are you bewildered when perfectly happy clients suddenly go incognito or ghost your brand? What triggers such behavior? How to prevent your customers from ghosting? Let’s find out.

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15 Customer Service Traps That Derail Growth


It’s never been more challenging to manage the balance between customers' desire for excellent service and businesses' need for more insight-driven action. Since customers control the pursestrings of businesses, companies need to build the trust that customers will get worthwhile benefits for partnering with them.

A symbiotic relationship is thus established between a brand and its customer. The brand provides solutions and value to the customer, and the customer provides revenue and growth to the brand. What sustains the relationship? Meaningful engagement along with prompt and efficient service nurtures customer relationships.

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Helpful Tips To Map Your Customer Journey Correctly

In our previous article, we discussed how to create a customer journey. From awareness, consideration, conversion, retention, and advocacy, journey maps document the user’s journey through your product/service. It is similar to a storyboard and maps out your user’s journey through different stages and emotions. Read the article here.

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Why Customer Service is Integral to New-Age Marketing Strategies


Marketing is fine. But why should businesses strategize their marketing efforts?

Let’s start with the basics first. If you are a business owner, you are trying to tell the world what you have to offer (your product) and how it will benefit people. Marketing attracts potential clients, and if they like what you have to offer, they eventually pay you to own/use your product — thus becoming your customers.

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A Profitable Business is a Customer Centric Business. Here’s Why!

Entrepreneurs and business owners are well aware of the tenet that customers are important for business. But how and where the customers are placed in the entire organization’s structure can tell us a lot about its future. Irrespective of past and present performance, if a company is not customer centric, it doesn’t have a future.

What is the meaning of being Customer Centric?

The term customer centric means keeping clients at the focal point of your venture. If you look at the structure of an atom, it has a nucleus, and electrons revolve around it. The nucleus, in this case, is the client and all business functions including support are the electrons. This is the ideal structure of an organization. Creating a customer centric business pays rich dividends. 

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8 Tips to Make Your Customer Service Process Economically Efficient Without Compromising on Quality


The relentless onslaught of the Covid-19 pandemic on the global economy over the last two years has taken the wind out of the sails of many businesses. Even as lockdowns and restrictions on economic activities — to curb the spread of the virus hurt organizations, fear of new restrictions remain. No one can predict for sure that the virus will not mutate and pose a more unknown and serious threat to humans.

Every company is under immense pressure to reduce expenditure and increase savings during these unprecedented times. Providing customers service and resolving their issues is a business necessity, but it does not make the process a cakewalk, nor is it inexpensive.

"Cut costs while improving customer experience" has become the survival mantra for organizations. But how is that possible?

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Contact Center’s Secret Formula To Ensure Excellent Customer Experience

Creating the best experience for customers may sound like a tall order to some, but that’s not really the case. When planned and executed well, a good customer experience (CX) adds value to your brand, increases your customer base, promotes loyalty, thus increasing customer lifetime value (CLV), and with it your businesses’ turnover.

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