Role of Data and Analytics in Improving Customer Engagement

Data is a priceless asset for businesses. It has always been around, but perhaps people realized its overwhelming significance in the last decade. Researchers, data analysts, and scientists — in fact, anybody who works with data unanimously agrees that procuring and using accurate data is not easy. But that does not deter people from using it.

In every aspect of our lives, we give and take a lot of information. We work with data when going about our duties, performing tasks, or doing any activity. We may not realize it, but a lot of information exchange occurs. Human beings work with data on a macro as well as micro-level. It is no surprise that data is referred to as the oil of the 21st century. Companies that do not use data and analytics will not be able to survive.

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Power of Artificial Intelligence — Transforming Customer Service at Scale


Predicting the future is no longer considered out of the world, or automating mission-critical tasks does not appear like magic. Obviously, this is the new-age boom, Artificial Intelligence (AI), doing wonders by executing the functions and helping businesses engage with customers better.

The power of artificial intelligence is such, that service managers are now forced to implement this futuristic technology to drive sustainable and exponential growth.  This is because, at every stage of the customer journey, AI helps deliver stellar customer experiences.

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Introducing Customer Satisfaction (CSAT) Survey for a Five-Star CX Program


Do you want to be competitor-focused or customer-focused?
To be the leader in the service industry, you must make a choice.

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AI Helpdesk Software is The Backbone of Service Companies. Know Why!


Blog Summary: To establish a streamlined process in service centers, Technology always takes the upper hand! This article discusses the modus operandi of service companies and how they can leverage AI-powered Helpdesk Software to build a robust customer support ecosystem and also ensure 360-degree engagement.

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The Beginner’s Guide to Chatbots in Customer Service

The world today is experiencing the magic of artificial intelligence and the customer service industry is no different. AI in customer service has been seen in the form of chatbots that are well equipped with conversational software to help navigate customer queries and has evolved to do so much more in recent years.

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5 Customer Experience Nightmares Haunting your Contact Center

Halloween is just around the corner and in the spirit of the spookiest time of the year, we’ve compiled a list of the five scariest customer experience (CX) nightmares. In 2020, CX is undoubtedly, your biggest competitive differentiator when it comes to retaining customers and driving revenue. However, thanks to the pandemic, most contact centers are operating with limited resources under tighter budget constraints. But should this influence the quality of your customer interactions? Absolutely not.

Despite resource limitations, CX leaders can build a terrific customer service function by following established best practices and implementing some smart technology.

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Decoding the Impact of CCPA for Contact Centers in 2020 and Beyond

The California Consumer Protect Act (CCPA) went into effect earlier this year, compelling organizations that have operations or customers in the state to comply with certain data privacy and security mandates. For contact centers however, CCPA compliance might not be optional as California accounts for nearly 12% of the U.S. population. So, there’s a good chance your customer service team processes California citizen data.

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5 Lessons NFL Teaches Us About Customer Experience

"If you want to WIN, do the ordinary things BETTER than anyone else does them day in and day out."

~ Chuck Noll, Pittsburgh Steelers

For many, our favorite time of the year has arrived! The National Football League (NFL) season is in full swing — our fantasy team has been drafted, and our favorite team jersey is ready. Six weeks in and some are already looking forward to next year, while others are pleasantly surprised. This year is different than any other — no preseason games and limited practices, a rash of early season injuries testing the depth chart and requiring rookies to step up and tired veterans to show the way. COVID-19 testing unexpectedly closes practice facilities and has postponed games.

In today’s NFL it’s all about the quarterbacks and receivers, the productivity of the offense, the most dominant defense, and the team that can sustain the injuries that can stifle a team and still come out on top. Year over year the most consistent teams are those that adhere to the same systems and process over and over - they employ a plan for success.

As fans we see 60 minutes of football, players and coaches endure daily meetings, training, practice, and video study. Because of this, players don’t win or lose games, teams do. Preparation prevents surprises and ensures the desired outcome.

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10 Essential Customer Service KPIs You Need To Track Now

From a customer’s perspective, customer service is an experiential process, and so, it’s difficult to quantify. It can be either good or bad, fast or slow, helpful or unhelpful, among other factors.

However, for organizations, it’s a different game altogether. With the availability of sophisticated customer service analytics and reporting tools, Contact Centers can track and measure just about every metric that impacts the quality of their customer service. Measuring the key performance indicators (KPIs) helps Contact Centers improve the overall customer experience (CX), lower customer churn, and boost brand loyalty. However, the abundance of customer data can entice CX leaders to track everything, which leads to information overload and analysis paralysis.

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