Is your brand customer-centric enough to ensure ultimate satisfaction for all your consumers? A cursory look at most brands today might want us to believe that they are indeed customer-centric with nothing but consumers’ best interests at heart.
The rapid evolution of technology has transformed how people communicate. Today, there are virtually no limitations for consumers concerning the channels they choose for interacting and communicating with brands. The global eCommerce boom has taken retailers by storm. Many retailers have already implemented digitalization and are utilizing the various channels that come with it to earn more and make their brands more successful.
At a time when customer experience (CX) is getting so much importance from brands, conducting customer sentiment analysis can help you take your brand to the top. Customer sentiment refers to the different emotions that your customers experience — positive or negative — while engaging with your brand. In this age of instant communication, how can brands conduct customer sentiment analysis? Let’s find out.
Far too many industries began their digital hustle after the onset of the pandemic. However, it is heartening to note that their efforts at digitalization are bearing fruit and still going strong.
Even more encouraging is the fact that consumers have welcomed modernization and believe innovation in technology can fulfill society’s needs. How has this mindset shaped consumer behavior? What are some other factors influencing shopper sentiments? Does the global economic situation really matter to the average shopper? How does it influence buyer behavior? Let’s find out.
How important is customer service, more specifically — quick and quality customer service?
A lot, actually!
For any successful business, creating a good product and selling it is only half the battle. Providing your clients with unparalleled customer support is equally vital as it is a crucial brand differentiator. This blog will tell you all that is there to know to usher excellent results in customer service.
A good first impression makes a lasting impression. But what does it take to impact your customers positively? An impact that lasts long and is greatly appreciated by your clients. What do impacting customers have in common with CX and your company’s performance? Let’s find out.
Ask any entrepreneur about their biggest nightmare—customer ghosting would probably top the list. What is ghosting? Are you bewildered when perfectly happy clients suddenly go incognito or ghost your brand? What triggers such behavior? How can you prevent your customers from ghosting? Let’s find out.
In our previous article, we discussed how to create a customer journey. From awareness, consideration, conversion, retention, and advocacy, journey maps document the user’s journey through your product/service. It is similar to a storyboard and maps out your user’s journey through different stages and emotions. Read the article here.
Predicting a customer journey, also known as customer journey mapping, is a fascinating process. If you are a business owner, you must have encountered surprise visitors (first-time website visitors for online businesses and new walk-ins for brick-and-mortar establishments). It’s a wonderful feeling if these visitors become your customers. Isn’t it? Can you visualize that process? Visitors, or people without idea who you are, become aware of you and your brand’s existence.
