Multichannel articles

360-Degree Visibility: Tracking Customer Behavior Across Touchpoints

Is your team grappling with meeting heightened customer expectations amidst resource constraints and mounting economic pressures? A common misconception in the customer support industry is that you have to choose between a great customer experience (CX) or satisfied employees (EX). But the truth is, you can do all that and more by tracking customer behavior across touchpoints. 

Digital Revolution: How Social Media Is Reshaping Customer Service

Social media has evolved into a dynamic arena where businesses and customers engage in a dialogue that is not just about likes and retweets but about resolving issues, building trust, and creating unforgettable brand experiences.

Fundamentally, social media has altered the landscape of customer service. And this transformation has empowered companies to provide service to their clientele like never before.

Navigating The AI Landscape: General AI And Generative AI

The rise of generative AI, particularly the launch of powerful digital tools like ChatGPT (and its subsequent improved versions), marks a seismic shift in the technology landscape. Today, Generative AI is not just a buzzword; it's a transformational moment that's changing how software is created and consumed.

Top Reasons Your Support Center Needs Smart Tools For Managing Service Operations

Today’s consumers expect a lot from your brand, from speedy self-service to personalized interactions. For most modern customers, more than the product, it’s the overall experience across all brand touchpoints that matters most. 

Is Your CX Strategy Creating Fantastic Customer Experiences?

Is your brand customer-centric enough to ensure ultimate satisfaction for all your consumers? A cursory look at most brands today might lead us to believe that they are indeed customer-centric and have only consumers’ best interests at heart. 

How To Avoid Brand Cannibalization And Channel Conflict From Eating Into Your Revenue

The rapid evolution of technology has transformed how people communicate. Today, consumers have virtually no limitations concerning the channels they choose for interacting and communicating with brands. The global eCommerce boom has taken retailers by storm. Many retailers have already implemented digitalization and are utilizing the various channels that come with it to earn more and make their brands more successful. 

The Importance Of Customer Sentiment Analysis

At a time when brands are placing so much importance on customer experience (CX), conducting customer sentiment analysis can help you take your brand to the top. Customer sentiment refers to the different emotions that your customers experience—positive or negative—while engaging with your brand. In this age of instant communication, how can brands conduct customer sentiment analysis? Let’s find out.

Consumers Want Transformation To The eCommerce Framework For Better CX

Far too many industries began their digital hustle after the onset of the pandemic. However, it is heartening to note that their efforts at digitalization are bearing fruit and still going strong. 

Even more encouraging is that consumers have welcomed modernization and believe innovation in technology can fulfill society’s needs. How has this mindset shaped consumer behavior? What are some other factors influencing shopper sentiments? Does the global economic situation matter to the average shopper? How does it influence buyer behavior? Let’s find out. 

Roadmap To Usher Excellent Results In Customer Service

How important is customer service, more specifically — quick and quality customer service?
A lot, actually!

For any successful business, creating a good product and selling it is only half the battle. Providing your clients with unparalleled customer support is equally vital as it is a crucial brand differentiator. This blog will tell you all that is there to know to usher excellent results in customer service.