Multichannel articles

Top Reasons Your Support Center Needs Smart Tools For Managing Service Operations

Today’s consumers expect a lot from your brand, from speedy self-service to personalized interactions. For most modern customers, more than the product, it’s the overall experience across all brand touchpoints that matters most. 

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Is Your CX Strategy Creating Fantastic Customer Experiences?

Is your brand customer-centric enough to ensure ultimate satisfaction for all your consumers? A cursory look at most brands today might lead us to believe that they are indeed customer-centric and have only consumers’ best interests at heart. 

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How To Avoid Brand Cannibalization And Channel Conflict From Eating Into Your Revenue


The rapid evolution of technology has transformed how people communicate. Today, consumers have virtually no limitations concerning the channels they choose for interacting and communicating with brands. The global eCommerce boom has taken retailers by storm. Many retailers have already implemented digitalization and are utilizing the various channels that come with it to earn more and make their brands more successful. 

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The Importance Of Customer Sentiment Analysis

At a time when brands are placing so much importance on customer experience (CX), conducting customer sentiment analysis can help you take your brand to the top. Customer sentiment refers to the different emotions that your customers experience—positive or negative—while engaging with your brand. In this age of instant communication, how can brands conduct customer sentiment analysis? Let’s find out.

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Consumers Want Transformation To The eCommerce Framework For Better CX


Far too many industries began their digital hustle after the onset of the pandemic. However, it is heartening to note that their efforts at digitalization are bearing fruit and still going strong. 

Even more encouraging is that consumers have welcomed modernization and believe innovation in technology can fulfill society’s needs. How has this mindset shaped consumer behavior? What are some other factors influencing shopper sentiments? Does the global economic situation matter to the average shopper? How does it influence buyer behavior? Let’s find out. 

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Roadmap To Usher Excellent Results In Customer Service

How important is customer service, more specifically — quick and quality customer service?
A lot, actually!

For any successful business, creating a good product and selling it is only half the battle. Providing your clients with unparalleled customer support is equally vital as it is a crucial brand differentiator. This blog will tell you all that is there to know to usher excellent results in customer service.

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How To Positively Impact Your Customers? Here Are A Few Tips To Help You Ace Customer Experience


A good first impression makes a lasting impression. But what does it take to impact your customers positively? An impact that lasts long and is greatly appreciated by your clients. What do impacting customers have in common with CX and your company’s performance? Let’s find out.

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Are Online Shoppers Ghosting Your Business? Here's How To Break The Jinx


Ask any entrepreneur about their biggest nightmare—customer ghosting would probably top the list. What is ghosting? Are you bewildered when perfectly happy clients suddenly go incognito or ghost your brand? What triggers such behavior? How can you prevent your customers from ghosting? Let’s find out.

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Helpful Tips To Map Your Customer Journey Correctly

In our previous article, we discussed how to create a customer journey. From awareness, consideration, conversion, retention, and advocacy, journey maps document the user’s journey through your product/service. It resembles a storyboard and maps your user’s journey through different stages and emotions. Read the article here.

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