About the author

Soumyadeep Roy

Soumyadeep Roy

Soumyadeep is a content strategist, content marketer and brand storyteller at ThinkOwl. A communications professional, he believes in creating content that is at the intersection of great marketing ideas and tech solutions. Focusing on Customer Experience, Soumyadeep takes a detailed look at technology to create lively, meaningful stories and analysis, making content indispensable for new age marketers, thought leaders and strategists.

Other Posts

Knowledge Base - The Keystone of Helpdesk Software


A support center that's on top of their game needs the best helpdesk software to ensure pole position in the customer satisfaction game. It keeps your client-facing teams prepared for unexpected situations.


One of the most important resources to improve support and deliver a better experience to your customers is the Knowledge Base that is embedded in the helpdesk software.


The knowledge base helps to establish your authority as an expert on any topic or information related to products/services. It serves as an information management system that assists in the onboarding of new customers as well as helps in their decision-making process.

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Why Workflow Automation Is Imperative For Your Business


Henry Ford had famously remarked that "If everyone is moving forward together, then success takes care of itself.

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Proven Methods To Empower Customer Support Teams

As your business grows you realize the necessity of having a dedicated system to attend to your customer queries.

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Automate Your Customer Service With Event Triggers In ThinkOwl


Brands are cautious about how they treat their clients. To help customers in their journey, brands rely heavily on automation apart from various other support tools.

Business owners invest in market research and lean on marketing tools that increase customer satisfaction levels. In fact, customer retention strategies determine who becomes a market leader. Not surprising to see that retention strategies constitute a lion’s share of your budget.

Automation helps businesses readily serve customers resulting in a massive increase in their client base and return on investment (ROI).

Adding to the treasure trove of automation in ThinkOwl, Event triggers allow you to speed up customer issues by automatically carrying out certain predefined actions. In the long run, the smallest action can enhance customer satisfaction.

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Utility And Benefits Of ThinkOwl's Smart Responses Powered By AI


Customer service today has become highly automated and for good reason! When businesses use tools to automate tasks, it helps resolve problems quickly and meet consumer expectations.

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