What Are Customer Touchpoints – And Why They Matter
Serving customers and being a part of their journey is an aspiration for businesses worldwide. Companies are always alert and spend billions of dollars to serve customers. No stone is left unturned to ensure the right message for the product goes out to them at the right time and on their chosen platform. This helps brands to reach their ultimate objective of providing a rich customer experience (CX). When you have your customers’ best interests in mind at each touchpoint, then you are capable of providing great CX.