Why Customer Service is Integral to New-Age Marketing Strategies


Marketing is fine. But why should businesses strategize their marketing efforts?

Let’s start with the basics first. If you are a business owner, you are trying to tell the world what you have to offer (your product) and how it will benefit people. Marketing attracts potential clients, and if they like what you have to offer, they eventually pay you to own/use your product — thus becoming your customers.

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A Profitable Business is a Customer Centric Business. Here’s Why!

Entrepreneurs and business owners are well aware of the tenet that customers are important for business. But how and where the customers are placed in the entire organization’s structure can tell us a lot about its future. Irrespective of past and present performance, if a company is not customer centric, it doesn’t have a future.

What is the meaning of being Customer Centric?

The term customer centric means keeping clients at the focal point of your venture. If you look at the structure of an atom, it has a nucleus, and electrons revolve around it. The nucleus, in this case, is the client and all business functions including support are the electrons. This is the ideal structure of an organization. Creating a customer centric business pays rich dividends. 

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8 Tips to Make Customer Service Process Economically Efficient Without Compromising on Quality


The relentless onslaught of the Covid-19 pandemic on the global economy over the last two years has taken the wind out of the sails of many businesses. Even as lockdowns and restrictions on economic activities — to curb the spread of the virus hurt organizations, fear of new restrictions remain. No one can predict for sure that the virus will not mutate and pose a more unknown and serious threat to humans.

Every company is under immense pressure to reduce expenditure and increase savings during these unprecedented times. Providing customers service and resolving their issues is a business necessity, but it does not make the process a cakewalk, nor is it inexpensive.

"Cut costs while improving customer experience" has become the survival mantra for organizations. But how is that possible?

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How Conversation Bots Aid Conversational Commerce

Conversational Commerce isn’t a new buzzword anymore. Rather it’s a business imperative in the post-pandemic world that has transformed how people shop.

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Contact Center’s Secret Formula To Ensure Excellent Customer Experience

Creating the best experience for customers may sound like a tall order to some, but that’s not really the case. When planned and executed well, a good customer experience (CX) adds value to your brand, increases your customer base, promotes loyalty, thus increasing customer lifetime value (CLV), and with it your businesses’ turnover.

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What Are Customer Touchpoints – And Why They Matter

Serving customers and being a part of their journey is an aspiration for businesses worldwide. Companies are always alert and spend billions of dollars to serve customers. No stone is left unturned to ensure the right message for the product goes out to them at the right time and on their chosen platform. This helps brands to reach their ultimate objective of providing a rich customer experience (CX). When you have your customers’ best interests in mind at each touchpoint, then you are capable of providing great CX.

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2022 and Beyond: Join The Customer Experience Renaissance

The origin of customer experience (CX) as a differentiator can be traced to Japan during the 1950s. Before that, businesses and industries focussed on meeting production targets and restricted themselves to fulfilling the basic demands of people.

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It's That Time Of The Year Again! The Most Coveted Holiday Season


The most wonderful time of the year is here, and we cannot keep calm!
The air has a holiday cheer in it, and there’s so much to be thankful for. 

Homes are decorated and Christmas trees with their elaborate ornamentation turn showstoppers. Pretty lights everywhere bring out the holiday mood. Likewise, great music reminds everyone to shake a leg and get into the groove. Memories are created when people come together to exchange gifts, feast, unwind and make merry.

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This Christmas, Let ThinkOwl Be Your Santa!

“Christmas waves a magic wand over this world, and behold, everything is softer and more beautiful.”

Norman Peale’s description of Christmas is perhaps the most appropriate way to convey the holiday mood.

Christmas is that time of the year when the festive spirit is at an all-time high. It’s also the time when excited holiday shoppers tend to take over most retail platforms, as well as over a fair share of your sanity.

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