MfG

     

    Central service platform: How MfG.Travel digitalizes corporate customer service

    From Outlook-based workflows to a unified agent desktop

    MfG.Travel is an established business travel provider in the German-speaking market. As customer expectations and inquiry volumes grew, along with the need for more efficient processes, the company decided to rethink its approach to customer communication.

    Its largely Outlook-based way of working was to be replaced by a centralized service platform that provides greater transparency, connects teams more effectively, and lays the foundation for modern omnichannel communication.

    Traditional AI

    Traditional AI

    Automatic case categorization and summarization simplify daily tasks. Content suggestions provide additional support to travel experts in their day-to-day work.

    Pilot und Go-live

    Test and go-live

    The new system was introduced step by step, starting with a pilot team, so employees could adapt without disrupting daily work.
    Omnichannel goal

    Omnichannel goal

    Currently, 30 corporate service employees handle emails with ThinkOwl. The goal is to add more channels, including WhatsApp and chat.

    MfG.Travel lays the foundation for scalable customer service  

    With ThinkOwl, MfG.Travel is modernizing its customer communication and replacing its established Outlook-based processes with a centralized service platform. Corporate travel experts can access all relevant customer information, cases, and communication histories in one place. At the same time, traditional AI helps them handle inquiries faster and reduces administrative work in their daily tasks.

    The result is a transparent and scalable service setup that reduces the workload for employees and keeps knowledge readily available. It also lays the foundation for omnichannel communication across WhatsApp, chat, and other channels. MfG.Travel is therefore well positioned to deliver efficient omnichannel customer service, even as service demands increase and skilled professionals remain in short supply in the business travel sector.

    "For us, improving processes with AI is about making everyday work easier for our employees. It should reduce their workload while helping us meet the changing needs of our customers in an increasingly digital world. Features such as automatic categorization, intelligent summaries, and content suggestions help us do exactly that.

    Our travel experts should be able to focus on their expertise rather than spend their time on administrative tasks. ThinkOwl helps us reduce this workload, streamline customer communication, and continuously improve our customer service."

     Fred Buchberger
    Fred Buchberger
    Managing Director, MfG.Travel

    MfG.Travel

    MfG.Travel GmbH, headquartered in Unterhaching near Munich, has been active in the business travel sector since 1999 and is an established provider of business travel services in Germany. The company specializes in business travel, travel management, and Meetings, Incentives, Conferences & Events (MICE), serving companies across the DACH region and the Eurozone. MfG.Travel has been part of the ADAC Group since September 2024. More than 50 business travel experts support customers in planning and managing their business trips.

    EMPLOYEES

    EMPLOYEES
    50+

    HEADQUARTER

    HEADQUARTER
    Unterhaching, Germany

    Travel

    INDUSTRY
    Business Travel

    Challenge

    Business travel comes with high service demands. Customers expect quick support, when plans change at short notice. International travel adds another layer of complexity, as airlines and other travel providers often have different rules. At the same time, companies face rising service expectations while skilled travel professionals are becoming harder to find.

    For MfG.Travel, this meant:

    • Heavy reliance on Outlook-based processes
    • No central overview of customer inquiries
    • More time spent on administrative tasks
    • The need for a unified platform to support future omnichannel communication
    • The need for AI support to simplify day-to-day work

      Challenge

    Solution

    Implementation and solution

    MfG.Travel chose ThinkOwl as its central service and AI platform. The rollout took place step by step, starting with a pilot phase and a small team. Once the solution had been successfully tested, it was introduced to other teams.

    Today, the business travel team uses ThinkOwl in its daily work. It helps employees handle customer inquiries with:

    • Intelligent categorization of incoming requests
    • Automatic summaries and AI-powered content suggestions
    • Centralized case histories for a complete overview
    • Reporting and management tools for better distribution of inquiries
    • A foundation for omnichannel communication across email, WhatsApp, chat, and other channels

    Results

    With ThinkOwl, MfG.Travel uses digital processes and AI-powered support to manage growing service demands and the shortage of skilled professionals.

    • One central platform gives all employees a clear overview and helps them work faster
    • AI makes daily work easier with automatic categorization, summaries, and content suggestions
    • Customer inquiries can be distributed more effectively, helping teams manage busy periods
    • Complete case histories give employees the context they need and help new team members get up to speed faster
    • Less administrative work gives travel experts more time to handle complex customer requests
    • AI-powered pre-classification of inquiries lays the foundation for further automation of service processes

      Results

    "Change is always challenging because it means letting go of familiar ways of working. Some team members had strong concerns at first. It is therefore encouraging to see that, after just a few weeks, customer communication has already improved and employees feel more comfortable with the new way of working.

    We are now introducing further technical improvements step by step to make communication easier. AI-powered pre-classification of customer inquiries will provide better support for our employees and help make our processes more consistent over time."

    Silvana Heiß
    Silvana Heiß

    Head of Digital Communication at MfG.Travel

    Digital business travel customer service: Answers to the most important questions

    Why did MfG.Travel digitalize its customer communication?

    MfG.Travel modernized its customer communication to keep pace with growing service demands and rising inquiry volumes. The company also needed a more efficient way to manage the shortage of skilled professionals in the business travel sector.

    To achieve this, MfG.Travel replaced its Outlook-based processes with OwlDesk, ThinkOwl’s central service platform. Customer inquiries and communication are now managed in one place, with relevant knowledge readily available to the team.

    The new setup provides greater transparency and enables teams to collaborate more effectively. It also creates the foundation for AI-powered service processes.

    How does MfG.Travel use artificial intelligence in customer service?

    In the first phase, MfG.Travel uses traditional AI to automatically categorize customer inquiries and generate intelligent summaries. AI also assists employees in drafting responses.

    This gives employees faster access to relevant information and helps them handle customer requests more efficiently. AI supports travel experts in their daily work, while personal expertise remains essential when handling complex business travel inquiries.

    Why is omnichannel communication important for business travel?

    Business travelers expect fast and consistent responses, regardless of how they contact the service team. Whether they use email, chat, WhatsApp, or another channel, they expect the same level of service.

    An omnichannel platform brings all customer inquiries together in one central workspace. Employees have direct access to relevant customer information and can easily see the current status of each request. Previous conversations also remain available whenever additional context is needed. This helps teams respond faster and provide more consistent service, resulting in a better overall customer experience.

    How does ThinkOwl help address the shortage of skilled professionals in business travel?

    The shortage of qualified travel experts is a growing challenge for many business travel providers. ThinkOwl makes relevant information centrally available and provides clear case histories, reducing the reliance on knowledge held by individual employees.

    AI-powered assistance provides additional support in daily work. New employees can understand cases more quickly and become productive sooner. At the same time, important knowledge remains accessible across the team rather than being limited to individual experts.

    How can new employees in business travel get up to speed faster?

    Onboarding new employees in business travel can be challenging because the role requires extensive industry knowledge. Employees need to understand fare rules and airline policies, while also becoming familiar with customer agreements. Rebooking procedures and individual service requirements add further complexity.

    ThinkOwl’s unified agent desktop provides central access to case histories and customer information. Employees can also see the current status of ongoing cases, giving them the context they need to get up to speed faster. Additionally, valuable knowledge remains accessible across the team instead of being limited to individual travel experts. This helps companies retain expertise and enables new employees to become productive sooner.

    Why do business travel companies need a flexible and scalable service platform?

    Business travel requirements are constantly evolving. New communication channels and rising customer expectations are changing how service teams operate. Plus, a shortage of skilled professionals is increasing the need for more efficient and adaptable processes.

    A modular platform like ThinkOwl allows companies to introduce new capabilities step by step. They can start with omnichannel communication and knowledge management, then add AI support or process automation as their needs evolve.

    This allows companies to invest in the capabilities they need today without overcomplicating their service setup. At the same time, they create a scalable foundation that can support future growth and changing business requirements.