MfG.Travel modernized its customer communication to keep pace with growing service demands and rising inquiry volumes. The company also needed a more efficient way to manage the shortage of skilled professionals in the business travel sector.
To achieve this, MfG.Travel replaced its Outlook-based processes with OwlDesk, ThinkOwl’s central service platform. Customer inquiries and communication are now managed in one place, with relevant knowledge readily available to the team.
The new setup provides greater transparency and enables teams to collaborate more effectively. It also creates the foundation for AI-powered service processes.
Traditional AI
Test and go-live
Omnichannel goal
MfG.Travel lays the foundation for scalable customer service
With ThinkOwl, MfG.Travel is modernizing its customer communication and replacing its established Outlook-based processes with a centralized service platform. Corporate travel experts can access all relevant customer information, cases, and communication histories in one place. At the same time, traditional AI helps them handle inquiries faster and reduces administrative work in their daily tasks.
The result is a transparent and scalable service setup that reduces the workload for employees and keeps knowledge readily available. It also lays the foundation for omnichannel communication across WhatsApp, chat, and other channels. MfG.Travel is therefore well positioned to deliver efficient omnichannel customer service, even as service demands increase and skilled professionals remain in short supply in the business travel sector.
"For us, improving processes with AI is about making everyday work easier for our employees. It should reduce their workload while helping us meet the changing needs of our customers in an increasingly digital world. Features such as automatic categorization, intelligent summaries, and content suggestions help us do exactly that.
Our travel experts should be able to focus on their expertise rather than spend their time on administrative tasks. ThinkOwl helps us reduce this workload, streamline customer communication, and continuously improve our customer service."
Fred Buchberger
Managing Director, MfG.Travel
MfG.Travel
MfG.Travel GmbH, headquartered in Unterhaching near Munich, has been active in the business travel sector since 1999 and is an established provider of business travel services in Germany. The company specializes in business travel, travel management, and Meetings, Incentives, Conferences & Events (MICE), serving companies across the DACH region and the Eurozone. MfG.Travel has been part of the ADAC Group since September 2024. More than 50 business travel experts support customers in planning and managing their business trips.
"Change is always challenging because it means letting go of familiar ways of working. Some team members had strong concerns at first. It is therefore encouraging to see that, after just a few weeks, customer communication has already improved and employees feel more comfortable with the new way of working.
We are now introducing further technical improvements step by step to make communication easier. AI-powered pre-classification of customer inquiries will provide better support for our employees and help make our processes more consistent over time."
Silvana Heiß
Head of Digital Communication at MfG.Travel
Digital business travel customer service: Answers to the most important questions
Why did MfG.Travel digitalize its customer communication?
How does MfG.Travel use artificial intelligence in customer service?
In the first phase, MfG.Travel uses traditional AI to automatically categorize customer inquiries and generate intelligent summaries. AI also assists employees in drafting responses.
This gives employees faster access to relevant information and helps them handle customer requests more efficiently. AI supports travel experts in their daily work, while personal expertise remains essential when handling complex business travel inquiries.
Why is omnichannel communication important for business travel?
Business travelers expect fast and consistent responses, regardless of how they contact the service team. Whether they use email, chat, WhatsApp, or another channel, they expect the same level of service.
An omnichannel platform brings all customer inquiries together in one central workspace. Employees have direct access to relevant customer information and can easily see the current status of each request. Previous conversations also remain available whenever additional context is needed. This helps teams respond faster and provide more consistent service, resulting in a better overall customer experience.
How does ThinkOwl help address the shortage of skilled professionals in business travel?
The shortage of qualified travel experts is a growing challenge for many business travel providers. ThinkOwl makes relevant information centrally available and provides clear case histories, reducing the reliance on knowledge held by individual employees.
AI-powered assistance provides additional support in daily work. New employees can understand cases more quickly and become productive sooner. At the same time, important knowledge remains accessible across the team rather than being limited to individual experts.
How can new employees in business travel get up to speed faster?
Onboarding new employees in business travel can be challenging because the role requires extensive industry knowledge. Employees need to understand fare rules and airline policies, while also becoming familiar with customer agreements. Rebooking procedures and individual service requirements add further complexity.
ThinkOwl’s unified agent desktop provides central access to case histories and customer information. Employees can also see the current status of ongoing cases, giving them the context they need to get up to speed faster. Additionally, valuable knowledge remains accessible across the team instead of being limited to individual travel experts. This helps companies retain expertise and enables new employees to become productive sooner.
Why do business travel companies need a flexible and scalable service platform?
Business travel requirements are constantly evolving. New communication channels and rising customer expectations are changing how service teams operate. Plus, a shortage of skilled professionals is increasing the need for more efficient and adaptable processes.
A modular platform like ThinkOwl allows companies to introduce new capabilities step by step. They can start with omnichannel communication and knowledge management, then add AI support or process automation as their needs evolve.
This allows companies to invest in the capabilities they need today without overcomplicating their service setup. At the same time, they create a scalable foundation that can support future growth and changing business requirements.
