About the author

Kaustav Ghosh

Kaustav Ghosh

Kaustav is a strategic content marketer at ThinkOwl with an MBA in Marketing and a proven track record of crafting high-impact editorials for B2B audiences. With a keen eye on emerging digital trends, he blends creativity and data-driven insights to deliver messaging that drives reader engagement. Kaustav specializes in SaaS, artificial intelligence, cloud technology, business automation, and customer service software, helping brands promote their products and services across the board. He is passionate about elevating brand presence across diverse digital platforms through purposeful storytelling and precise communication.

Latest Posts

Simplify Customer Case Management With ThinkOwl's AI Wizard

Artificial Intelligence (AI) is a reality for many businesses, allowing them to take on complex issues with human-like problem solving abilities. More and more enterprises are switching to AI to streamline workflows and simplify case management (customer tickets) And why not? AI brings speed and precision that is apt to enhance efficiency and productivity.

One critical thought that is important to mention here is that the human factor will always remain relevant for a business, whereas AI can only supplement and assist humans. AI is not meant to replace human, rather a co-pilot that assists human agents to excel in their daily job. ThinkOwl’s AI Wizard is built following this logic – the core objective of this technology is to deploy intelligent mechanisms in handling customer cases and to supercharge customer service.

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Effectiveness Of Smart Tools To Overcome Customer Service Challenges In The Insurance Industry


Customer inquiries in the insurance industry are often issue-driven. Clients reach out to the companies at critical points when they apply to initiate a plan, when they seek information regarding a scheme, when they find any change in policy, and ultimately when they make a claim.

Due to this constant communication flow, insurance companies face increasing pressure to address the high load of tickets. The tickets can be related to three main factors. For instance: 

Underwriting Procedure: The underwriting procedure is a vital process undertaken by insurance companies to assess the possibility associated with insuring a particular individual, entity, or property. It involves evaluating various factors, such as the applicant's age, health condition, occupation, lifestyle choices, and the nature of the property to be insured. It includes all the steps from the initial application process to wait time to receive a quote, to the overall customer's underwriting experiences. 

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Importance Of Digital Communication Systems In Logistics


Blog Summary: A robust communication and information processing system always optimizes operational efficiency in logistics throughout the movement of items from manufacturing units to the end-users. This article unfolds how a unified platform can help improve service quality at every stage of the supply chain, and increase the support team's productivity to address the growing customer demand for faster delivery.

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AI Helpdesk Software Acts As The Backbone For Service Companies


Imagine you have a quality product in place at a competitive price. But you fall flat to deliver the service that your customers expect from you. Do you think they will stick to your brand? Most likely, they will leave sooner or later.

In a cutthroat competitive market, consumers measure a company's performance with each interaction. They might abandon the brand with one bad experience. On the other hand, these customers can turn into loyal brand advocates with remarkable service experiences.

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