Advanced Analytics articles

Quality Management — Driving Customer Service Excellence

Quality management (QM), also known as quality assurance (QA), refers to the customer service strategies aimed at continuously improving service quality. The focus extends beyond just boosting service efficiency—it also aims to guarantee customer satisfaction and promote the professional development of support agents. 

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AI Analytics: Essential For Smarter Decisions And Stellar CX

AI-driven analytics allows support teams to proactively meet customer needs with personalized, frictionless interactions. With the power to analyze vast datasets in seconds, AI detects patterns and trends that human eyes might overlook. This means businesses can fine-tune their operations and make data-driven decisions with razor-sharp accuracy. 

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Key AI Trends Driving Customer Service Excellence In 2025 And Beyond


Staying abreast of industry trends helps enterprises get a grasp on factors influencing customer communication. In the past, ThinkOwl has helped businesses stay ahead of the curve with insightful blogs on the renaissance of customer experience, and tech-fueled transformation of customer service.

For 2025 and beyond, the trend focuses on artificial intelligence (AI) as a means to improve digital customer support. Before exploring the AI trends that will improve customer support and experiences, it's helpful to first mention key service trends for 2025 and beyond where AI will shine through. 

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Lost In Translation? Break The Language Barrier With AI Translation

Customer service operations span from small local teams to vast international networks with thousands of representatives. The primary challenge for customer support teams lies in breaking the language barrier and avoiding communication gaps. Fortunately, AI has transformed the customer service industry for the better. From accents to dialects, AI-powered text translation features decode conversations, ensuring multilingual customer support, seamless communication, and elevated brand experiences.

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14 Helpful Tips To Deliver Great Customer Service


Customer service is more than a business goal for modern enterprises today. When done right, it can become the vista through which brands attain their goals. These goals are a motivated workforce, a healthy return on investment (ROI), patronage of repeat subscribers, and positive brand recognition.  

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360-Degree Visibility: Tracking Customer Behavior Across Touchpoints

Is your team grappling with meeting heightened customer expectations amidst resource constraints and mounting economic pressures? A common misconception in the customer support industry is that you have to choose between a great customer experience (CX) or satisfied employees (EX). But the truth is, you can do all that and more by tracking customer behavior across touchpoints. 

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Application Of Customer Sentiment Analysis In Businesses

Do you aspire to master all the factors influencing your customers’ brand experience? Do you visualize your enterprise as a change-maker transforming how people engage and communicate with brands? 

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The Importance Of Customer Sentiment Analysis

At a time when brands are placing so much importance on customer experience (CX), conducting customer sentiment analysis can help you take your brand to the top. Customer sentiment refers to the different emotions that your customers experience—positive or negative—while engaging with your brand. In this age of instant communication, how can brands conduct customer sentiment analysis? Let’s find out.

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Customer Journey Mapping Is The Way To Your Customer’s Heart


Predicting a customer journey, also known as customer journey mapping, is a fascinating process. If you are a business owner, you must have encountered surprise visitors (first-time website visitors for online businesses and new walk-ins for brick-and-mortar establishments). It’s a wonderful feeling if these visitors become your customers. Isn’t it? Can you visualize that process? Visitors, or people without idea who you are, become aware of you and your brand’s existence.

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