Ask any entrepreneur about their biggest nightmare—customer ghosting would probably top the list. What is ghosting? Are you bewildered when perfectly happy clients suddenly go incognito or ghost your brand? What triggers such behavior? How can you prevent your customers from ghosting? Let’s find out.
It’s never been more challenging to manage the balance between customers' desire for excellent service and businesses' need for more insight-driven action. Since customers control the pursestrings of businesses, companies need to build the trust that customers will get worthwhile benefits for partnering with them.
Thus, a symbiotic relationship is established between a brand and its customer. The brand provides solutions and value to the customer, and the customer provides revenue and growth to the brand. What sustains the relationship? Meaningful engagement, along with prompt and efficient service, nurtures customer relationships.
In our previous article, we discussed how to create a customer journey. From awareness, consideration, conversion, retention, and advocacy, journey maps document the user’s journey through your product/service. It is similar to a storyboard and maps out your user’s journey through different stages and emotions. Read the article here.
Predicting a customer journey, also known as customer journey mapping, is a fascinating process. If you are a business owner, you must have encountered surprise visitors (first-time website visitors for online businesses and new walk-ins for brick-and-mortar establishments). It’s a wonderful feeling if these visitors become your customers. Isn’t it? Can you visualize that process? Visitors, or people without idea who you are, become aware of you and your brand’s existence.
To deliver winning customer outcomes at scale, you need to improve product adoption, reduce customer churn, and drive account expansions with best-in-class predictive insights and prescriptive guidance. This blog is for you if you believe in providing value and think that customer success is more of a calling than just a job.
In this article, we explain how to provide trusted, top-rated customer success with a detailed customer education program that can help clients besides creating a fulfilling and positive experience for all customer-facing teams.
Another new feather on the cap! Instagram has been integrated into ThinkOwl, the AI-powered helpdesk software that facilitates multichannel digital communication.
If your Instagram business account is connected to the software, ThinkOwl can now create cases from various Instagram entities, such as Posts, Stories, Comments, and Direct Messages (DM).
From a customer service point of view, this integration is very crucial. Here is why!
Customer service can be incredibly complex and stressful. Giving customers the best possible support experience entails knowing what customers want. Measuring pan-organizational performance and customer satisfaction metrics pave the way for you to deliver what’s best for your customers. This behavior is common to all types of organizations that have their customers' benefits at heart. How can organizations achieve this feat? Through support-driven growth.
Customer service is not a cakewalk. It is a difficult job and serves as the backbone of businesses. A balance between offering a great product and providing exceptional service is the sweet spot that allows a brand to grow, and earn the best return on investment (ROI).
Companies exert a great deal of effort to deliver the best possible experience to customers. The idea is to create or provide an environment where customers feel at home, where they are pulled by the brand with pleasing thoughts, or where they are made to feel special. Happy customers mean more business, that's the thought.
