Today’s consumers expect a lot from your brand, from speedy self-service to personalized interactions. For most modern customers, more than the product, it’s the overall experience across all brand touchpoints that matters most.
Amid prevailing economic uncertainty that's getting progressively worse with most major economies simultaneously experiencing a slowdown, consumers are re-assessing where their money is spent. Most enterprises these days are able to clearly see the writing on the wall. For customers, the only thing that matters is their experience, nothing else. And this has been made possible by the transition of the economy from a profit-centric one to an experiential one.
Requirements to establish a successful business are changing completely. It's no longer about one giant sale. Rather, it's about a thousand small wins that add up to memorable consumer experiences and eventually to long-term customer retention.
Is your brand customer-centric enough to ensure ultimate satisfaction for all your consumers? A cursory look at most brands today might want us to believe that they are indeed customer-centric with nothing but consumers’ best interests at heart.
The rapid evolution of technology has transformed how people communicate. Today, there are virtually no limitations for consumers concerning the channels they choose for interacting and communicating with brands. The global eCommerce boom has taken retailers by storm. Many retailers have already implemented digitalization and are utilizing the various channels that come with it to earn more and make their brands more successful.
At a time when customer experience (CX) is getting so much importance from brands, conducting customer sentiment analysis can help you take your brand to the top. Customer sentiment refers to the different emotions that your customers experience — positive or negative — while engaging with your brand. In this age of instant communication, how can brands conduct customer sentiment analysis? Let’s find out.
In a time of continuously changing business conditions, organizations are under intense pressure to confront internal processes and ways of working that are not delivering expected results. Not just internal processes but external interactions with clients, partners, and supply chains are under the scanner as well. The focus is on optimizing the output of all business processes and agent activity.
Far too many industries began their digital hustle after the onset of the pandemic. However, it is heartening to note that their efforts at digitalization are bearing fruit and still going strong.
Even more encouraging is the fact that consumers have welcomed modernization and believe innovation in technology can fulfill society’s needs. How has this mindset shaped consumer behavior? What are some other factors influencing shopper sentiments? Does the global economic situation really matter to the average shopper? How does it influence buyer behavior? Let’s find out.
How are you delivering personalized touchpoints for each consumer in this challenging economic environment? We are all being asked to do more with less, and this advice, although well-intentioned, puts many people (from across varying business functions) in a spot of bother. Not anymore, though.
