Creating the best customer experience may sound like a tall order to some, but that’s not the case. When planned and executed well, a good customer experience (CX) adds value to your brand, increases your customer base, and promotes loyalty, thus increasing customer lifetime value (CLV) and, with it, your business’ turnover.
The origin of customer experience (CX) as a differentiator can be traced to Japan during the 1950s. Before that, businesses and industries focused on meeting production targets and restricted themselves to fulfilling people's basic demands.
The most wonderful time of the year is here, and we cannot keep calm! The air is filled with holiday cheer, and there’s much to be thankful for. Homes are decorated, and Christmas trees, with their elaborate ornamentation, are showstoppers. Pretty lights everywhere bring out the holiday mood. Likewise, great music reminds everyone to shake a leg and get into the groove. Memories are created when people come together to exchange gifts, feast, unwind, and make merry.
Customer experience (CX) is your biggest competitive differentiator when retaining customers and driving revenue. However, most businesses and customer support teams operate with limited resources under tighter budget constraints. But should this influence the quality of your customer interactions? Absolutely not.
Despite resource limitations, CX leaders can build a terrific customer service function by following established best practices and implementing some smart technology. We have compiled a list of the five scariest customer experience nightmares.
Good customer service is what differentiates a company from its rivals.
Anyone working in customer service would understand that no matter how much time you spend in delivering good customer service, you can’t please everyone every time. Sooner or later, support agents will have to deal with difficult customers. Whether it’s a customer with some outlandish demand or an otherwise rational customer who happens to be having a bad day, your skills are put to test. And it’s time to pass the test with flying colors.
Ensuring a seamless customer experience is the ultimate goal of any consumer-facing brand. An effective omnichannel strategy plays a crucial role in achieving this by unifying interactions across all touchpoints. That’s why brands are investing in better artificial intelligence (AI), natural language processing (NLP), and omnichannel capabilities to ensure that customers feel like their issues are being understood.
