ThinkOwl CX Playbook – Your Ultimate Guide to Customer Success


Customer Experience (CX) is the mainstay of all businesses. Businesses and customers thrive in a good CX environment. If you want to know how then you have come to the right place. So let's explore what good CX is and what are the requisite tools to improve CX.

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7 Tips to Optimize Your Customer Onboarding Plan


For many businesses, especially the ones that generate revenue through subscriptions — customer onboarding is a task they are paying a lot of attention to. In fact, this process is gaining much popularity and importance on par with customer experience (CX).  It is a critical step in the customer journey and is a key element in making your customer’s experience value-driven and delightful. In this blog, we will see how to optimize your customer onboarding and make it a memorable experience for your clients.

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Why Businesses Prefer Cloud-Based Helpdesk Software for Customer Service

What makes cloud-based helpdesk software ideal for businesses of all sizes? How does cloud-based helpdesk software provide businesses security, operational flexibility, and the most cost-effective approach to growing their customer experience (CX) capabilities? Let’s find out in this article.

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Why is VOC Critical to Every Business (How to Obtain It)

In most businesses, the quality of customer experience is a critical differentiating factor against competitors. Therefore, it is essential to eliminate any risks in the harsh competitive market and obtain great insights into your customer demography. Let’s find out how to do this.

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How to Positively Impact Your Customers? Here are a Few Tips to Help You Ace CX


A good first impression makes a lasting impression. But what does it take to impact your customers positively? An impact that lasts long and is greatly appreciated by your clients. What do impacting customers have in common with CX and your company’s performance? Let’s find out.

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Are Online Shoppers Ghosting Your Business? Here's How to Break the Jinx


Ask any entrepreneur about their biggest nightmare — customers ‘ghosting’ would probably top the list. What is ghosting? Are you bewildered when perfectly happy clients suddenly go incognito or ghost your brand? What triggers such behavior? How to prevent your customers from ghosting? Let’s find out.

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15 Customer Service Traps That Derail Growth


It’s never been more challenging to manage the balance between customers' desire for excellent service and businesses' need for more insight-driven action. Since customers control the pursestrings of businesses, companies need to build the trust that customers will get worthwhile benefits for partnering with them.

A symbiotic relationship is thus established between a brand and its customer. The brand provides solutions and value to the customer, and the customer provides revenue and growth to the brand. What sustains the relationship? Meaningful engagement along with prompt and efficient service nurtures customer relationships.

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Helpful Tips To Map Your Customer Journey Correctly

In our previous article, we discussed how to create a customer journey. From awareness, consideration, conversion, retention, and advocacy, journey maps document the user’s journey through your product/service. It is similar to a storyboard and maps out your user’s journey through different stages and emotions. Read the article here.

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Customer Journey Mapping is The Way to Your Customer’s Heart


Predicting a customer journey, also known as customer journey mapping is a fascinating process. If you are a business owner, you must have encountered surprise visitors (first-time website visitors for online businesses and new walk-ins for brick-and-mortar establishments). It’s a wonderful feeling if these visitors become your customers. Isn’t it? Can you visualize that process? Visitors, or people who have no idea who you are, become aware of you and your brand’s existence.

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